Study break booth

Kitkat wanted to keep their iconic platform ‘have a break, have a kitakt’
relevant to the youths of today.
so we found a group that needed a break: stressed students.
And gave them a study break booth.

THE STUDY BREAK BOOTH was A space to come and chat between study sessions.
Giving students the IRL connection they were craving, After finding that 79% of students turn to their mates for support when stress hits.

We then sent it off to some of Sydney biggest universities,
including UNSW, UTS and Macquarie University.
Complete with ironic ‘motivational’ study posters lining its walls.

Influencers then found these students where they actually live (on tiktok).

Then we hit snapchat, creating a filter that study mates could send to
each other to win the ultimate study break – a euro trip for two.

And students actually listened for once. our activation received millions of hits online, and had hundreds of students using the booth at uni.